E-Commerce strategy
for your Shopify store
Predictable growth strategy for Shopify merchants who want a clear, measurable plan to increase traffic, conversions, and revenue. Start with a 10-15 minute brief and get a tailored strategy that aligns your product, website, and marketing to attract the right customers.
Why e-commerce planning is important?
One day of planning can replace a month of work. To launch a Shopify store or optimize store conversions, it is better to understand how your competitors have already done it. With a clear plan and competitor analysis, you can build an optimized plan and get better results at a lower cost.
- Don’t waste money doing business without analytics.
- Analyze competitors and their actions.
- Plan hypotheses and analyze the results.
How do we do
the strategy?
The strategy is developed by our team of specialists, who work with other online stores every day and know the common mistakes to avoid. Each specialist is responsible for their part of the analysis. For example, an E-Commerce SEO specialist analyzes the SEO landscape of your competitors, a UX/UI designer analyzes the client’s design and website, and so on.
As a result, you receive a well-thought-out, professionally compiled plan developed by specialists in each field and fully coordinated among them.
Strategy creation workflow
Our process is designed to move from insight to action. Instead of making random changes, we prioritize what can create the biggest impact on conversion rate, AOV, and revenue per visitor.
01
Fill the brief
You need to fill out a simple form describing your product, your market, delivery methods, and current marketing strategy. If you don’t have some of the information or don’t know it, don’t worry—our specialists will help you figure it out. Filling out the form takes 10-15 minutes, and then our team of specialists will get to work.
02
Competitors overview and analysis
Our team collects 10 competitors in your niche who operate in the same market as you with the same or similar products. They analyze competitors according to 5 criteria, which include:
- Website & Funnel Analysis
- Offer & Pricing Structure
- Traffic & Marketing Intelligence
- SEO Landscape
- Output of Competitors Overview
03
Your business overview
Overview of your business and website (if applicable). What products do you offer, their packaging, and positioning? How your marketing and main traffic channels are structured. How is your website optimized for traffic and conversion? The overview includes:
- Business processes for the delivery and payment of goods
- Marketing and positioning
- Traffic channels and their cost
- Website and its optimization to sell more and more often
- Customer retention and return to repeat purchases
04
Strategy building
Using information from the competitor analysis and an overview of your business, we will develop a strategy for the next six months that includes mandatory actions to improve the website or marketing, as well as recommended hypotheses for implementation, testing, and optimization.
The strategy includes:
- Recommendations for product packaging and positioning
- Marketing recommendations for paid and free channels
- Ideas for paid and free traffic generation to the website
- SEO plan for six months and content strategy
- Design and website recommendations to refresh and speed up your website
- CRO and AOV tweaks to increase conversions and average order value.
How is involved in the strategy planning
Our process is designed to move from insight to action. Instead of making random changes, we prioritize what can create the biggest impact on conversion rate, AOV, and revenue per visitor.
We will review your current conversion optimization, examine how your competitors optimize their pages to increase conversions, and identify the CRO tools they use. We will create a plan and recommendations for implementing and testing ideas that will increase conversions, average purchase value, and customer lifetime value.
On-page and off-page review of your website and a backlink-building system. Will provide recommendations on what to focus on and create an SEO and content strategy for the next 6 months.
Reviews your website design. How well it complies with modern user interface standards. Whether it is worth updating or refreshing certain elements and pages to make the website look modern and meet the expectations of your target audience. Analyzes the mobile version of your website to ensure that users find navigation and the path to purchase clear.
It will check your website’s performance and stability, loading speed, and adaptability across mobile devices and laptops. It will update and optimize application performance.
Prepare a report for you that will include:
- analysis of competitors, mentioning the strengths and weaknesses of each
- an overview of your business, including weaknesses and areas for growth
- recommendations and a plan for their implementation
We combine design, development, and marketing perspectives to create solutions that drive real business results.
Here’s what our customers have to say about us
Alex Brow
Glow Cosmetics Team, USA
Working with Webspirit was seamless from start to finish. They understood our vision perfectly and turned it into a high-performing Shopify store that truly reflects our brand.
The new design and CRO strategy made a huge difference — our conversion rate doubled, organic traffic grew by 27%, and average order value increased by 22%. The store not only looks beautiful but finally performs the way we always wanted
+100%
Conversion rate
+27%
Organic Traffic
+22%
Average Order Value
Katrin Jones
Essense Flow, USA
Working with Webspirit was an incredible experience. Our old WooCommerce store felt outdated and difficult to manage, but they guided us through the full redesign and Shopify migration seamlessly. The new site is fast, beautifully designed, and optimized for sales — our customers love the improved navigation and product recommendations. We’ve already noticed a big difference in conversions and engagement.
+21%
Average Order Value
-16%
Bounce Rate
+19%
Checkout Completion
Why brands hire a Shopify CRO agency
Brands usually do not look for a Shopify CRO agency because they want more reports. They look for support when traffic is coming in, growth expectations are rising, and the store is not converting as efficiently as it should.
More visitors do not automatically mean better business results. Brands often invest in acquisition first, then realize the store experience is not converting that traffic efficiently enough.
Visitors are browsing but not taking action. This often signals issues with product presentation, pricing clarity, or lack of trust and motivation to move forward.
Traffic from mobile devices is high, but conversions remain low. Poor usability, slow load times, or friction in the mobile experience can significantly impact results.
Customers are buying, but order value isn’t growing. Without effective upsells, cross-sells, or bundling strategies, revenue potential remains underutilized.
Changes are made based on assumptions rather than insights. Without data-driven decisions, redesigns can miss the mark and fail to improve performance.
Frequently asked questions
Whether you need a Shopify retainer agency or a one-time project, we offer clear models that fit your business goals and budget.
E-Commerce strategy
-
What is an e-commerce strategy and why do I need it?
An e-commerce strategy is a structured plan that defines how your store will attract traffic, convert visitors, and increase revenue.
Without it, most stores rely on random decisions — design, ads, and features are implemented without understanding what actually drives results.
We build a strategy first so every next step (design, development, marketing) is based on data and clear goals.
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Who is this service for?
This service is ideal if:
- You’re launching a new Shopify store and want to avoid costly mistakes
- You already have a store but it’s not converting
- You’re planning a redesign or migration (e.g. WooCommerce → Shopify)
- You want to scale but don’t understand where your bottlenecks are
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What exactly do you analyze?
We analyze:
- Competitors (funnels, offers, traffic, positioning)
- Your website structure and user journey
- Conversion points and drop-offs
- AOV mechanics (bundles, upsells, pricing)
- Traffic sources and acquisition channels
- Retention systems (email, subscriptions, LTV)
This aligns with your internal process where everything is based on analysis before execution .
-
What do I get at the end of the strategy?
You receive a complete roadmap, including:
- Clear positioning and messaging
- Website structure and funnel logic
- Offer and pricing strategy
- AOV and CRO mechanics
- Traffic and marketing plan
- 90-day action roadmap
In short — a step-by-step plan on how to grow your store.
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How is this different from a regular audit?
A typical audit shows what’s wrong.
We go further:
- Explain why it’s happening
- Show what to fix first
- Build a full growth strategy, not just a checklist
We connect analytics, UX, and business logic into one system.
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How does Shopify conversion rate optimization work?
It involves analyzing user behavior, identifying friction points, testing improvements, and continuously refining the store to increase conversions and revenue.
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Do you work with new stores or only existing ones?
Both.
- For new stores: we build everything from scratch — positioning, structure, offers, funnel
- For existing stores: we analyze real data (analytics, heatmaps, funnels) and optimize based on performance
-
Will this help increase my conversion rate?
Yes — that’s one of the main goals.
We focus on:
- Removing friction in the funnel
- Improving product pages and offers
- Optimizing cart and checkout experience
- Adding AOV and upsell mechanics
All decisions are tied to improving CR, AOV, and revenue.
-
Do you also help with implementation?
Yes.
After strategy, we can support with:
- Shopify design
- Development
- CRO implementation
- Ongoing optimization
So you’re not left with just a document — we can execute everything.
Ready to improve your Shopify conversion rate?
If your store is getting traffic but not converting as efficiently as it should, we can help identify the biggest conversion blockers and turn them into a prioritized CRO roadmap with clear next steps.